STRATEGIC MARKET & PROJECT DEVELOPMENT

Develop and execute unique approaches that are effective in a multi-stakeholder environment

Strategic Market & Project development in the Middle East and North Africa often requires a thorough understanding of the regional, national and local strategies and dynamics. Many large organisations and companies today are linked to sovereign state revenue and expenditures, are (partly) financed by public investment vehicles or are an extension of national diversification programs. 

The governments have decided to change their economic development model as the state-led approach relies too much on revenue form natural resources.The state-led approach which relied upon natural resources successfully raised incomes from developing to developed country levels in a little over a generation. However, that model is no longer appropriate as it is undermined by oil dependence, a lack of workforce diversity and skills, a growing need for public services and utilities, and insufficient innovation.  Most GCC states and African countries are already using private-sector participation, but have wielded it tactically and ad hoc. As a result, they have not tapped its full potential. Instead, a comprehensive strategic program of public–private-partnerships and privatization initiatives that covers all major sectors of the economy is planned to support the  country’s position and wealth ambitions.

This forces organizations that operate in key sectors to develop and execute unique approaches that are effective in a multi-stakeholder environment where the various stakeholders have both common but often their own unique interests, drivers, incentives and unmet needs. 

Verocy experts have decades of experience in strategic market and project development in key sectors and has developed a successful methods that is able to maximize success rate in complex and dynamic markets.  

 If you are interested to learn more  about our proven approaches, please contact us. 

LANDSCAPE ANALYSIS

TRENDS IDENTIFICATION

Verocy experts perform data-driven research and analysis that will provide our customers with insight in what is happening on various catagories and levels, defines the key trends and summarizes the drivers and interest of the key stakeholders related to specific developments. 

Our analysis also provides initial information on the major vulnerabilities and security issues that may pose a risk or have a large influence on new developments or existing assets. Focus is often on a specific region or country or related to specific state or non-state actors.

CONTEXT ANALYSIS
VULNERABILITY & SECURITY ANALYSIS

SCENARIO DEVELOPMENT

UNDERSTAND COMPLEXITY & IMPACT DRIVERS

Forecasting based on past performane may provide information on the effectiveness of measures but will not be much help when navigating through a volatile, uncertain, complex and ambigious world. 

Scenario-based market development, when used in a systematic and inclusive manner, can be a very effective tool to identify the forces and factors that drive changes, anticipate threats and mitigate risks, and identify opportunities to influence the course of events. 

We provide insight in the impact and drivers of possible visions and various versions of the future, and how they may affect markets and your business. 

SCENARIO DEFINITIONS & POSSIBLE IMPACT

STRATEGY & EXECUTION

SUSTAINABLE STRATEGY

We help organizations to better prepare for disruptive developments and to adopt, make decisions and organize themselves so that they are able to benefit from a volatile and uncertain future.

We review your market strategy and work with you to (re)define a sustainable market development approach. 

ROADMAPPING

We pilot, guide and work with you to maximize opportunity and return on investments

 We have over 50 years of combined experience and hold a vast network of governmental and business contacts. We can open any door and help you build new and long-lasting relationships.

EXECUTION

PLEASE CONTACT US

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